What’s in the toolbox?
Direct Marketing
“Hit ‘em where they live” could not be more to the point than when we’re talking about effective direct marketing programs. Whether it’s by snail mail or email, we’ve been developing and implementing effect direct marketing campaigns for many years. We know how to cut through the clutter and we know what makes people take notice. From high-impact dimensional mailers to dancing email blasts, we handle it all from concept to completion and beyond… with measurable response rates. Count on it.
Promotional Marketing
You know your product is great, but how do you get people to try it? We’ll put together the right promotional strategy – working in conjunction with your overall marketing campaign – to get your product in the consumers’ hands to begin building recognition and repeat business.
Brand Identity
It’s not so much what we do, but how we do it that really sets us apart. You see, before we bring ideas to the table, we take the important step of immersing ourselves in your world, digging deep to find that “thing” that makes you or your product better and different. Then we look at your customers’ behaviors and your competitors’ competencies. We stop only when we’ve got everything we need to offer a solution. And, our expertise across a broad spectrum of marketing disciplines means you’ll get a solution that is unique to your company.
Digital
The way we see it, a solid Web site includes four things: Synergy with your marketing program, content that makes your visitor click on the next page, clear and simple functionality, and design that holds a visitors attention. This is not easy to accomplish, and frankly, there are lots of companies out there who can give you one or two of these. Maybe even three. But putting them all together in one site requires a defined plan that fits your site into your strategic efforts, reflects your message and your branding, and inspires prospects to respond with measurable results.
The same goes for online advertising. That presense is important, but building in the right messages that make an instant impression is what makes the difference. The eyes that you’re trying to train on your ad require something more, and that more is what we’ll give you.
Broadcast Advertising
We all know that broadcast media is still the most effective form of advertising. It’s the best way to present your brand to a mass audience. So having an outstanding team of production resources is critical for us to create effective broadcast advertising. We work with the area’s most talented radio and TV production specialists, and we make sure your overall plan is driving the message you want these valuable mediums to be delivering to your audience. After all, it IS the most effective form of advertising, right?
Employee Communications
Your employees are what make your company as successful as it is. So keeping communications lines open with them is the best way to keep up with and effectively address their needs. Let us help you deliver inspiring content and clear messaging, and show them that you mean business.
Public Relations
The PR pros we work with have many years of experience in all forms of media, and they also have strong relationships with key editors and producers in most areas. They write releases, media alerts, news stories, feature articles and case studies… all of which they can do for you. They can even help with crisis management and other media relations challenges.
Trade Show & Event Marketing
Whether you put on shows or events, or your company attends them, we can make that first impression a great one. Want to draw big numbers of influential attendees? Want key prospects to find your booth? Want your event attendees to have clear direction and dynamic program information to help them choose and get to important scheduled events? Want everyone to tell you what a great and informative event you put on? You guessed it… we can help. Our experience working with some of the most recognized and most cutting-edge event organizers in the world assures that you’ll get a dedication to the details you’ll need to make your event roll!
Media
Just like we do with your overall strategy and specific creative executions, your media plan gets the same kind of focused study. It’s not just which publications or radio stations or Web sites are right for you – it’s also about finding the right mix and finding the best deals. Our media experts like beating up on local and national media for the best deals with the most value-addeds. If you need to stretch your media dollars, you’ve come to the right place.
Strategic Planning
Lots of agencies and designers can whip up a pretty ad for you, but unless it speaks directly to your marketing needs, it may very well be a waste of your money. That’s why we think strategy BEFORE we think CREATIVE. A lot of important questions must be asked to make your advertising as effective as possible. Our goal is to ask you those questions, then do some research of your marketplace and your competition. The idea is to get into the mind of your target audience – find what’s important to them… their hot buttons. After putting this all together, we can then make an educated recommendation of what ad – or what direct mail piece or what online program – will be best for you. All this to get the most out of your advertising budget.
Packaging and Shopper Marketing
When consumers go shopping, when they scan the shelves for something they want or have heard of, they have a plan. You should too. Package design is critical to making your product stand out, look smart, valuable and appealing. The right packaging strategy can take advantage of a shopper’s behavior both inside and out of the retail environment. That’s where we come in. Let us develop your product’s look and message, and help steer buyers to it.
The meaning of a “good” ad is a slippery slope indeed. Ideally, a good ad does lots of things, including getting your attention and holding it, clearly communicating a message, creating a desire and/or eliciting a response. That’s a lot to ask of something usually competing with a number of other advertisers on the same page. Producing a “good” ad is sometimes difficult for even the biggest, most resourceful ad agency. What a print ad – or any ad, for that matter – should be geared to do, though, is get results. One way or another, your ad needs to pay off for you the advertiser. That’s our focus. We bring together all of the important elements of a great ad – attention-grabbing visual, thought-provoking headline, concise and informative copy, and crisp design – into a plan that is driven by ROI. It’s the only way we know how to attack a print campaign.
Creative Services
One word: Experience. Okay, another word: Distinctive. With Square One, you not only get creative that is grounded in years of successful experience in all kinds of industries and mediums, you also get fresh ideas to help you stand out from the crowd. Great ideas are worth their weight in gold, and great creative is what tips the scales. Whether it’s evocative design, vibrant images, or copy that just feels right, strong creative ensures that your brand’s message connects with your audience and moves them to act. We’re going to bring you all kinds of ideas. Big. Small. Different. Whatever it takes to move you up the ladder! We’re going to bring you ideas that impact your business today and keep you moving forward in the future. Remember, there’s lots of experience here, so you know you’ll get our best effort.